2015 Sports Illustrated Swimsuit Issue
Featured Ashley Graham as the first-ever plus size model to appear in the issue. The ad campaign went viral and was a trending topic on Facebook. It arguably set the stage for body positivity as a global movement and encouraged the iconic Swimsuit Issue to make more diverse casting choices. In 2016, Ashley Graham was featured on the cover of the issue.
Swimsuits For All, Resort 2015
Ashley Graham - Model
Russell James - Photographer
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Anka Itskovich - Fashion Stylist
KraftWorks - Creative Agency
Highlights:
Generated a 135% traffic increase to website
Garnered 1.5B media impressions
Grew Instagram following by 20K followers
Grew Facebook following 30K followers
Campaign video reached over 3M views
Press:
The View, Good Morning America, CNN, Real Time with Bill Mahr, Entertainment Tonight, People.com
A collaboration with Nurse Practitioner and female empowerment warrior Katie Duke, this scrubs collaboration with Cherokee Uniforms delivers sporty style and a fiercely fun message.
Katie Duke - Model
Andrew Day - Photographer
Morgan Blaul - Hair Stylist
Ashleigh Ciucci - Makeup Artist
Leigh Byrne - Fashion Stylist
Co-founded by Sara Mitzner in 2018, Pajamas For All is changing the sleepwear game. No more oversized t-shirts. No more stained sweatpants. Just awesome and affordable jammies made for adulting. All for $20 and under because staying in is the new going out.
Pajamas For All, Winter 2018
Lada Kravchenko - Model
Galaxia Lorenzo - Model
Romulo Pires - Model
Ari Michelson - Photographer
Morgan Blaul - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Michael DiCarlo - Producer
Anthony Silvani - Set Design
Press:
Parents, Oprah Magazine, Bearleader Chronicle
Reclaiming the term ‘Power Suit’ and flipping it from its traditional meaning of a uniform associated with work attire, this squad stands proud in their swimsuits. In aiming to empower all women to take off their everyday clothing and stand proud in a swimsuit – the new 'power suit' – the campaign seeks to inspire all women to feel just as confident as they would in their professional wardrobe.
Swimsuits For All, Summer 2018
Brooke Shields - Actress and Model
Ashley Graham - Model
Angela Simmons - Mom and Reality Star
Katie Duke - Nurse Practitioner
Pat Gallant-Charette - Marathon Swimmer
Tony Kelly - Photographer/Videographer
Justine Marjan - Hair Stylist
Serena Radaelli - Hair Stylist
Maisha Oliver - Hair Stylist
Jo Strettell - Makeup Artist
Kate Synnot - Makeup Artist
Melissa Hibbert - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 6.8B media impressions
Grew Instagram following by 4.8K followers
Grew Facebook following by 2.3K followers
Press:
Today with Katie Lee & Hoda, People (and in print), NY Post, Elle, E!
See the campaign here.
Emme, the original plus-size supermodel, partnered with Woman Within to encourage women to feel great in their own skin. The campaign offered 10 fans a chance to win a $500 Woman Within gift card, with a grand prize of a two-night trip for two to The Lodge at Chaa Creek in Belize. To enter the #LoveWhatYouWearSweepstakes, participants were required to share a photo of their favorite looks during the campaign timeline.
Woman Within, Summer 2018
Emme - Model
Tom Corbett - Photographer/Videographer
Adam Maclay - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Anthony Silvani - Set Design
Press:
WWD, Shape, People, Coffee With America
Exclusive capsule collection with designer Rachel Roy, inspired by art, the ocean and old Hollywood.
Swimsuits For All, Summer 2018
Rachel Roy - Designer
Brian Quist - Photographer/Videographer
See the campaign here.
Celebrity TV moms Katy Mixon and Yvette Nicole Brown, dog mom and famed blogger Katie Sturino of the 12ish Style, single mom Carine Calixte, and grandmother Debbie Tsakoumakis celebrate the lifestyles of modern mothers everywhere.
Woman Within, Spring 2018
Katy Mixon - Actress
Yvette Nicole Brown - Actress
Katie Sturino - Blogger and dog mom
Carine Calixte - Single mom
Debbie Tsakoumakis - Grandmother
Ari Michelson - Photographer/Videographer
Bobby Elliot - Hair Stylist
Molly Greenwald - Makeup Artist
Kweli Calderon - Hair and Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 1.2M media impressions
Grew Instagram following by 660 followers
Grew Facebook following by 580 followers
Sweepstakes received over 800 entries
Press:
The Chew, Essence, MadameNoire
See the campaign here.
Ashley Graham x Swimsuits For All turn up the heat with unretouched paparazzi images for her Summer 2018 collection. With her incredible confidence, she empowers herself and others to love yourself no matter who is watching.
Ashley Graham - Model
Justin Ervin - Videographer
Adam Maclay - Hair Stylist
Bryan Zaragoza - Makeup Artist
Rachael Wang - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 9B media impressions
Grew Instagram following by 10.8K followers
Grew Facebook following by 2.1K followers
Campaign video reached over 411K views
Press:
InStyle, Huffington Post, Cosmopolitan, Sports Illustrated Swimsuit, NY Post
With the backdrop of the iconic Santa Monica Pier and beach, this campaign stars Style blogger and body-positive activist GabiFresh alongside a cast of nine of her fans who each won a spot in the photo shoot after attending an open casting call with 400 other women.
Gabi Gregg - Model
Dubhe Ferrer - Model
Sohna Bruce-Oliver - Model
Lauren Michelle Timm - Model
Danielle Candray - Model
Sienna Boyd - Model
Nekane Cuellar - Model
Mariah Ford - Model
Joycelyn Way - Model
Chelsea Rose - Model
Jeff Lipsky - Photographer
Brian Quist - Videographer
Lorien Meillon - Hair Stylist
Shannon Pezzetta - Makeup Artist
Ainne Oum - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 3.5B media impressions
Grew Instagram following by 3.2K followers
Grew Facebook following by 1.8K followers
Campaign video reached over 200K views
Press:
Yahoo, PopSugar, Bustle, Nylon, Good Day LA
See the campaign here.
Ashley Graham and her role model and mother, Linda Graham, celebrate the path the mother-daughter duo has taken to achieve true happiness, finding confidence in their own skin. Shot on location in Agadir, Morocco, this campaign brings the collection's vibrant and global patterns to life through a stunning backdrop complete with picturesque beaches, desert tents and native camels.
Ashley Graham - Model
Linda Graham - Model
Ben Watts - Photographer
Justin Ervin - Videographer
Justine Marjan - Hair Stylist
Allan Avendaño - Makeup Artist
Rachael Wang - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 12.2B media impressions
Grew Instagram following by 12K followers
Grew Facebook following by 1.6K followers
Campaign video reached over 365K views
Press:
Vogue, Harper’s Bazaar, Glamour, Elle, The Talk
See the campaign here.
Shot in the jungles of Belize, the campaign features GabiFresh alongside breast-cancer survivor Ericka Hart and model/activist Philomena Kwao whose stories of struggle and victory exemplify the power of survival.
Gabi Gregg - Model
Philomena Kwao - Model
Ericka Hart - Model
Ryan Michael Kelly - Photographer
Brian Quist - Videographer
Anike Rabiu - Hair Stylist
Jessica Smalls - Makeup Artist
Leigh Byrne - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 5.7M in media impressions
Grew Instagram following by 600 followers
Campaign video reached over 36K views
Press:
People, InStyle, PureWow, Who What Wear, Essence
See the campaign here.
Shot in the Bahamas, the ‘Power Trip’ campaign encapsulates what it means to be with the ultimate girl squad on the trip of a lifetime. The accompanying music video, featuring Lizzo singing her hit song ‘Good As Hell,’ won numerous awards and inspired over a million women to be ‘in there like swimwear’ in 2018.
Swimsuits For All, Resort 2018
Ashley Graham - Model
Elaine Irwin - Model
Stefania Ferrario - Model
Lori Harvey - Model
Rachel Peru - Model
Georgia Gibbs - Model
Kate Wasley - Model
Lizzo - Artist
Michael Edwards - Photographer
Brian Quist - Videographer
Dominick Pucciarello - Hair Stylist
Shelby Swain - Hair Stylist
Carmindy Bowyer - Makeup Artist
Leigh Byrne - Fashion Stylist
Jana Juhas - Producer
Highlights:
Won three awards for ’Good As Hell’ Lizzo music video:
1. Ava Digital Awards 2018 Gold Winner in Digital Marketing/Viral Marketing
2. Glossy Awards 2018 Winner, ‘Best Use of Video by a Fashion Brand’
3. Hermes Creative Awards 2018 Gold Winner in Electronic Media/ Social Media/Interactive Media/Video)
Garnered 2.2M in media impressions
Campaign video reached 1.4M views
Press:
V Magazine, Cosmopolitan, Steve Harvey Show
See the campaign here.
Featuring a diverse range of models of all ages living it up in Jamaica, the accompanying video depicts a dream destination wedding, with the whole cast celebrating what it means to feel confident in a swimsuit and live in the moment.
Swimsuits For All, Fall 2017
Ashley Graham - Model
Ireland Baldwin - Model
Baddie Winkle - Model
Marquita Pring - Model
Magali Amadei - Model
Michael Edwards - Photographer
Brian Quist - Videographer
Dominick Pucciarello - Hair Stylist
Carmindy Bowyer - Makeup Artist
Chloe Badawy - Fashion Stylist
Producer - Jana Juhas
Models Ireland Baldwin and Diana Veras and pro-surfer Quincy Davis take on Montauk for an epic July 4th weekend – biking through the beach town, enjoying lobster rolls and living their best lives in Swimsuits For All.
Swimsuits For All, Summer 2017
Ireland Baldwin - Model
Quincy Davis - Model
Diana Veras - Model
Andrew Day - Photographer
Highlights:
Generated 200M media impressions
Press:
People, DailyMail, Life & Style (print), Star Magazine (print)
Ashley Graham and friends #DoItFortheGraham at the exclusive annual Memorial Day Weekend party in the Hamptons.
Swimsuits For All, Summer 2017
Ashley Graham - Model
Marquita Pring - Model
Precious Lee - Model
Andrew Day - Photographer
Highlights:
Garnered 170M media impressions
Press:
WMag, Us Magazine, Star Magazine (print), OK! Magazine (print)
“Baywatch”-inspired campaign featuring supermodel Ashley Graham, music artist Teyana Taylor and former Sports Illustrated Swimsuit Issue model Niki Taylor. Strategically launched a week before the Baywatch reboot film, the campaign presented a more diverse alternative to the traditional ensemble. The iconic red swimsuit, which was available for sale in sizes 4 – 22, sold out quickly.
Swimsuits For All, Summer 2017
Teyana Taylor - Music Artist
Ashley Graham - Model
Niki Taylor - Model
Andrew Day - Photographer
Eric Gabriel - Hair Stylist
Carmindy Bowyer - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Generated 20% traffic increase to website
Garnered 650M media impressions
Grew Instagram following by 10.5K followers
Grew Facebook following by 2K followers
Press:
People, Allure, Fashionista, Paper, Wendy Williams
See the campaign here.
Shot at Yamashiro in Los Angeles, this collection marks the debut of more inclusive sizing for the brand, expanding the sizing of her collection from sizes 10 & up to sizes 4 to 22. At the time of this collection’s release, most companies were only then beginning to size up but, being ahead of the curve, Swimsuits For All used this opportunity to size down for the first time.
Ashley Graham - Model
Gillean McLeod - Model
Venus Lau - Model
Jason Kibbler - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Allan Avendaño - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Garnered 150M media impressions
Grew Instagram following by 10K followers
Grew Facebook following by 1K followers
Shared on Facebook 400 times
Campaign video reached over 3.2M views
Press:
Rachael Ray Show, WWD, Cosmopolitan
See the campaign here.
2017 Sports Illustrated Swimsuit Issue
Featured in an ad alongside local Puerto Rican women - the first time non-models were featured in the iconic Swimsuit Issue.
Ashley Graham - Model
Ben Watts - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Vincent Oquendo - Makeup Artist
Sarah Benge - Fashion Stylist
Jana Juhas - Producer
Highlights:
Generated 66% traffic increase to website
Garnered 500M media impressions
Grew Instagram following by 20K followers
Grew Facebook following by 4.3K followers
Shared on Facebook 2500 times
Campaign video reached over 500K views
Press:
People, Today, Elle, Harpers Bazaar, InStyle
See the campaign here.
Turning the old "New Year, New You" adage on its head, this ‘New Year, Same You’ campaign challenges the idea that women should use the new year as an opportunity to change their appearance in order to become their best selves.
Gabi Gregg - Model
Ryan Michael Kelly - Photographer
Justin Ervin - Videographer
Lorien Meillon - Hair Stylist
Joanna Simkin - Makeup Artist
Sarah Benge - Fashion Stylist
Press:
Refinery29, Bustle, Allure, TeenVogue, Self
See the campaign here.
Models and icons Iskra Lawrence and Jordyn Woods join Swimsuits For All for a fun summer photo shoot at the Jimmy at the James hotel rooftop pool.
Swimsuits For All, Summer 2016
Iskra Lawrence - Model
Jordyn Woods - Model
Michael Edwards - Photographer
Casey Geren - Hair Stylist
Rommy Najor - Makeup Artist
Sarah Benge - Fashion Stylist
First-ever swimwear collection developed in collaboration with supermodel Ashley Graham. The campaign photo shoot was inspired by James Bond, encouraging women to embrace their inner 007 and feel powerful in a swimsuit.
Ashley Graham - Model
Michael Edwards - Photographer
Justin Ervin - Videographer
Andrew Fitzsimons - Hair Stylist
Carrie LaMarca - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated 150% traffic increase to website
Garnered 2.8B media impressions
Grew Instagram following by 14K followers
Shared on Facebook 1100 times
Campaign video reached 50K views
Press:
Elle.com, Glamour, InStyle, Vogue, Good Morning America
See the campaign here.
Calling on women of all shapes, sizes, ages and races to embrace their own ‘swim body,’ the #MySwimBody challenge aimed to get 10,000 women in a swimsuit by the end of summer 2016. Ultimately, Swimsuits For All exceeded that goal, creating a powerful user-generated photo gallery of diverse women owning the beach in a swimsuit.
Swimsuits For All, Summer 2016
Ashley Graham - Model
Philomena Kwao - Model
Amanda Bingson - Olympian
Nicola Griffin - Model
Jessica Lavoie - Model and Mom
Russell James - Photographer
Videographer - Brian Quist
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Inge Fonteyne - Fashion Stylist
KraftWorks - Creative Agency
See the campaign here.
Jamberry and Swimsuits For All joined forces for a exclusive collaboration, featuring swimsuits and matching printed nail wraps. They ran a co-branded sweepstakes, in which winners won both a swimsuit and a nail wrap. Ultimately, the collaboration was such a success that Jamberry extended the lifetime of the capsule collection and sold the exclusive nail wraps over the course of summer.
Swimsuits For All, Summer 2016
Ashley Graham - Model
Kamie Crawford - Model
Alice Hayward - Model
Michael Edwards - Photographer/Videographer
Sarah Benge - Fashion Stylist
Highlights:
Garnered 7K sweepstakes entries
Grew Instagram following by 2.2K followers
Generated brand awareness with entrant testimonials stating that they learned about the brand through the collaboration:
“I saw Swimsuits For All a while ago when you did that team-up with Jamberry Nails, and I'd kept you in my mind since then, but hadn't ordered anything until a week or so ago.” – Bethanie
2016 Sports Illustrated Swimsuit Issue
Ad campaign in the 2016 Swimsuit Issue, featuring sexy 56-year old bikini-clad model Nicola Griffin - the oldest woman of the issue, ever! The ad also featured Swimsuit Issue cover model Ashley Graham and model/activist Philomena Kwao.
Swimsuits For All, Resort 2016
Ashley Graham - Model
Philomena Kwao - Model
Nicola Griffin - Model
Russell James - Photographer
Brian Quist - Videographer
Sina Velke - Hair Stylist
Vincent Longo - Makeup Artist
Inge Fonteyne - Fashion Stylist
KraftWorks - Creative Agency
Highlights:
Generated 36% traffic increase to website
Garnered 2.6B media impressions
Grew Instagram following by 9.5K followers
Grew Facebook following by 3K followers
Shared on Facebook 276 times
Campaign video reached over 450K views
Press:
E!, Good Morning America, NY Mag, Fortune
See the campaign here.
Declaring the iconic style blogger as the ‘Queen of Bikini,’ this campaigns proves that women of all sizes can feel like royalty in a bikini and 'own it' on the beach.
Gabi Gregg - Model
Elton Anderson - Photographer
Justin Ervin - Videographer
Brittany Stevens – Hair Stylist
Emily Kate Warren - Makeup Artist
Sarah Benge - Fashion Stylist
Press:
Mic, NY Daily News, L.A. Weekly, People, Buzzfeed
See the campaign here.
The first ever unretouched swimwear campaigns, ‘Beach Body. Not Sorry’ features Denise Bidot inspiring women to stop apologizing and embrace their beach bodies – curves, stretch marks, cellulite and all. The accompanying video and its message struck a chord on social media, going viral with 2.5 million organic views on Youtube alone.
Swimsuits For All, Summer 2015
Denise Bidot - Model
Michael Edwards - Photographer
Michael Cogliantry - Videographer
Zaiya Latt - Hair Stylist
Vincent Longo - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated 52% traffic increase to website
Garnered 650M media impressions
Grew Instagram following by 8K followers
Shared on Facebook 1700 times
Campaign video reached over 2.5M views
Press:
Buzzfeed, Yahoo, Refinery29, Cosmopolitan
See the campaign here.
Developed in collaboration with model and environmental scientist Laura Wells, the brand’s first-ever eco-friendly collection featured 100% recycled smart fabrics, proving that you can look sexy while still being eco-friendly.
Swimsuits For All, Summer 2015
Laura Wells - Model
Michael Edwards - Photographer
Sina Velke - Hair Stylist
Sarah Benge - Fashion Sylist
See the campaign here.
Embodying a ‘you’ve got it, flaunt it’ attitude, this campaign features a conventionally attractive man appreciating a curvy woman’s body and inspires women of all shapes and sizes to embrace being the center of attention in a swimsuit.
Gabi Gregg - Model
Elton Anderson - Photographer
Lorien Meillon - Hair Stylist
Emily Kate Warren - Makeup Artist
Apuje Kalu - Fashion Stylist
Press:
US Magazine, Bustle, Refinery29, Mic
The first-ever curvy swimsuit calendar, this campaign went viral for recreating the Sports Illustrated Swimsuit Issue 50th anniversary cover with curvy models.
Swimsuits For All, Summer 2014
Robyn Lawley - Model
Gabi Gregg - Model
Jada Sezer - Model
Shareefa Radford - Model
Michael Edwards - Photographer
Michael Cogliantry - Videographer
Andrew Fitzsimons - Hair Stylist
Chris Colbeck - Makeup Artist
Sarah Benge - Fashion Stylist
Highlights:
Generated a 50% traffic increase to website
Grew Instagram following by 5K followers
Shared on Facebook 185 times
Campaign video reached over 850K views
Press:
Buzzfeed, Today Show, Adweek
See the campaign here.
Alessandra Garcia-Lorido, model and daughter of actor Andy Garcia, joins the brand for a glamorous retro-inspired photo shoot.
Swimsuits For All, Summer 2013
Alessandra Garcia-Lorido - Model
Ryan Michael Kelly - Photographer
Cash Lawless - Hair Stylist
Andrew Sotomayor - Makeup Artist
Leigh Byrne - Fashion Stylist
First-ever swimwear collection developed in collaboration with style blogger GabiFresh. Inspired by her famous blog post coining the term ‘fatkini,’ this collection brought bikinis into the mainstream market for the curvy customer.
Gabi Gregg - Model
Nadia Aboulhosn - Model
Maxey Greene - Model
Michael Edwards - Photographer
Alberto Guzman - Hair Stylist
Chris Colbeck - Makeup Artist
Leigh Byrne - Fashion Stylist
Highlights:
Generated a 74% traffic increase to website
Shared on Facebook 89 times
Collection sold out in 48 hours
Traffic increase crashed website day of launch
Press:
NYPost, Jezebel, Refinery29, HuffPost
Jeanette Thevenin - Model
Reena de la Rosa - Photographer
Angel Ruiz - Hair Stylist
Elena Fletcher - Makeup Artist
Sara Mitzner - Fashion Stylist
